Modernistic 1960's Advertisements | Typography Posters

•

At the beginning of 2016, I became inspired by the work of graphic designer Julian Montague to create a series of posters that would take my minimal and simple style of design (similar to Montagues's himself) and give them an aged and deteriorated feel, in a way that would pay homage to the kinds of posters that were originally produced during the late 1950's to mid 1960's.

For this too work, I had to pick a theme, and that theme became a selection of advertisements for modern day products and services. So, to make this project as effective as possible, I decided to start with researching the kind of fonts and shapes that would have been most popular during that time of advertising, and coincidently, Helvetica was one that was certainly taking off and becoming very very popular (in relation to the Swiss-Style movement).

However, I still had to research further to understand how to make the posters look as aged, and in some way, mistreated as best as possible. This involved looking at vintage posters on various blogs for a long duration of time, and even taking a look at old posters in my local city and writing down what parts and corners of the posters themselves may or may not look the most worn out.

Finally, one of the more interesting challenges of the project was the colour palette. Darker colours seemed more of a suitable choice, as opposed to lighter and richer colours, simply because they would blend more efficiently with the textures of creased paper (which were added in much later).

Overall, I feel this one-month project turned out rather well, and in some way really captures what modern day advertisements would have been like had they have been made some fifty to sixty years ago.

So be sure to tell me what you think, and which one you like the most down below.

For more on Julian Montague, click here. I recommend him to all minimalist graphic designers.

This is a non-commercial project, and will not be subject to any profitable situations.

Credits:

Fonts - Helvetica

Slogans, Text, & Information - Respective websites and social media pages

Textures (Edited) - (Dark Vintage), (Nick Merritt), (Brent Leimenstoll)